The COVID-19 outbreak is having an immeasurable impact on businesses across Dorset. Consequently, Poole-based Marketing and Business Development agency Goose Bay have launched Keeping Dorset Afloat, a new digital initiative to support local businesses and freelancers.

Keeping Dorset Afloat have started sharing offers and promotions on their dedicated Instagram account for Dorset’s local businesses and freelancers who need help in the wake of this devastating virus. In under two weeks, the team have already collaborated with over 50 independent businesses and won’t be slowing down any time soon!

From manufacturers to marketing agencies, Keeping Dorset Afloat have already shared some great promotions from local businesses that we can support while in isolation. Jurassic Coast Farm Shop and Norden Farm Shop have both offered discounts on their food deliveries. Mini Mind Health has offered free advice and support online for those struggling to cope. While Digital Storm Ltd have offered businesses rates on their services, helping businesses in Dorset get online.

The Keeping Dorset Afloat project is a completely free opportunity for local businesses to reach their local community. Inspired by Conker Gin and Jimmy’s Ice Coffee, the Goose Bay team were inspired to create Keeping Dorset Afloat to do their part in supporting local businesses during the COVID-19 outbreak. 

Izzie Sully of Goose Bay Ltd says “We set up Keeping Dorset Afloat a few weeks ago as we saw local businesses were starting to struggle with trade in the wake of the Covid-19 health crisis. As local residents ourselves we thought it’d be useful to have one simple directory of all the businesses still open & trading through these challenging times. It’s our way of giving something small back to the amazing community we love living in.” 

One local business who has engaged says “”I think it’s great what you are doing for small businesses in these uncertain times. Thank you ” – Alice Griggs Photography

To support the project, please visit Keeping Dorset Afloat on Instagram to view the latest posts. Continue to like, comment and share but most importantly buy from the local businesses in Dorset. If any small local business would like to get involved, please message the team via Instagram page…’Keeping Dorset Afloat’. 

The current crisis is having an immeasurable impact on normal life and creating huge uncertainty for small businesses in Dorset. Whilst the bigger high street brands can ride out the impending economic storm on cash reserves, independent businesses simply cannot. It’s more important now than ever before to support our local businesses, the backbone of the economy, in whatever ways we can.

The message is clear – we are all in this together.

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