A Dorset marketing specialist is up for four prestigious national awards after a year of success with two leading UK client brands.

Creative agency CHS has begun 2020 as a finalist in three categories at the Marketing Excellence Awards, run by the Chartered Institute of Marketing (CIM).

It comes just weeks after the firm joined the shortlist for Best Marketing Campaign at the financial sector’s Card & Payments Awards.

This one – and two of the CIM entries – recognise the agency’s multi-channel launch of the HSBC UK rewards credit card, themed as ‘It’s Payback Time’.

The digital campaign, involving video-on-demand, online display and social media, has increased card applications dramatically by highlighting customers’ ability to earn points as they spend which are redeemable against future purchases.

The CIM has also shortlisted the agency for Best Content Marketing Campaign for its work with pet insurer Petplan.

For this client, CHS created a content campaign around the ‘A to Z of Pethood’, building a go-to resource for pet information and how to care for them.

It includes a series of short videos, each looking at a popular dog breed and containing clear advice while building brand awareness.

CHS Managing Director Steve Keats said: “This ‘fab four’ of award shortlistings is an amazing start to the year for us.

“Our whole ethos is about applying our creativity and professionalism to deliver a return on investment for our clients through strong, effective campaigns.

“We’re thrilled this has been recognised in becoming a finalist four times across two separate industry awards, both seen as gold standards in their sectors.”

The winners of the CIM Marketing Excellence Awards will be announced in April while the results of the Card and Payments Awards are set to be revealed on Thursday 6 February.

Founded in 1973, CHS employs more than 50 team members working across two offices in Christchurch.

As well as HSBC UK and Petplan, its client list includes major brands such as B&Q, the insurer Allianz and the kitchenware brand Lakeland.

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