AFC Bournemouth players officially open Westover Group's new £15 million Jaguar Land Rover showroom in Christchurch

Left to right: Andy Grant of Westover Jaguar Land Rover, Steve Fletcher, Jason Tindall, Eddie Howe of AFC Bournemouth and Louis Elder, Head of Sales and Finance
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To celebrate the completion of Westover Group’s £15 million Jaguar Land Rover showroom in Christchurch, Premier League football players and management from AFC Bournemouth visited the facility to officially open the new showroom which has been purpose-built to house the two prestigious marques.

Team captain Simon Francis, David Brooks and Ryan Fraser together with manager Eddie Howe, assistant manager Jason Tindall and assistant first team coach and club ambassador Steve Fletcher visited Westover Jaguar Land Rover on Bailey Drive, Christchurch, to cut the ribbon to officially mark the opening, have a tour and meet some of the 100-strong team at the new showroom.

The dual branded facility showcases both brands, creating an ideal destination for both current and prospective Jaguar Land Rover customers.   The stunning facility accommodates more than 100 approved used cars as well as a complete line up of new vehicles in a light and spacious environment. Other facilities include a complimentary barista bar, electric vehicle charging points, relaxed customer seating areas with free Wi-Fi, interactive colour and trim display, brand heritage and merchandise area, and dedicated areas for vehicle handover as well as improved easy access parking.
Andy Grant, brand director for Westover Jaguar Land Rover, said: “We were delighted to welcome some of AFC Bournemouth’s players to the showroom and thank them for marking this significant opening with a ribbon cutting.  

“We’re proud to represent Jaguar Land Rover in Dorset and when our customers enter our new facility, they can expect a luxurious experience which is second to none. We have made every effort to ensure the customer journey is as smooth as possible, with beautifully designed lighting and generous viewing areas.”

Rob Mitchell, commercial director at AFC Bournemouth added: “Our players and management were extremely impressed with the state-of-the-art showroom.  AFC Bournemouth has recently confirmed a two-year partnership with the group to become the club’s official motor partner, and we were delighted to celebrate this opening with the group.”

Paul Dillon, managing director for Westover Group, commented: “The opening of the Jaguar Land Rover DUAL Arch facility is a momentous one for the Westover Group and as AFC Bournemouth’s official motor partner for the next two seasons, it is fantastic that some of the club’s players and management were able to join us and help celebrate the launch of our showroom.

“We are continually working round the clock to find ways of improving and reinvesting into the group to ensure that every customer is always at the forefront of everything we do.”

Established in 1923, the Westover Group operates from 28 locations across Dorset and Wiltshire and represents 15 vehicle manufacturers – Abarth, Alfa Romeo, Dacia, Fiat, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Lotus, Nissan, Renault, Skoda and Toyota. 

 

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