Bournemouth's festive augmented reality app launched

Express your Inner Elfie
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In the countdown to Christmas, Bournemouth’s coastal businesses have launched the exciting ‘Express your Inner Elfie’ Interactive Christmas Campaign. Until the 6th January 2018, the state of the art ‘Go Bournemouth Coast’ augmented reality app will bring twelve virtual elves to local businesses on the coast. Shoppers will need to take ‘elfie’s’ (or selfies) using the app before uploading them to social media to be in with a chance of winning a host of festive prizes.

A fun and interactive activity, participants can download the free ‘Go Bournemouth Coast’ app on their smartphone or Android devices. They will then need to get exploring to find and unlock the ‘twelve elves of Christmas’.  To enter the prize competition, participants must take selfies with the elves before uploading them onto Facebook or Twitter using the hashtag #TakeAnElfie. They will then be entered in a draw to win an array of prizes, suitable for people of all ages including two family tickets to the Oceanarium, a Happy Hopper space hopper from Flaming Nora’s in Southbourne, a family dinner for 4 at the Grill Shack & Tiki Bar, and dinner for 2 at the Langtry Manor Hotel. There’s also a bottle of sparkling wine at the Wight Bear, a Nellie Mimosa candle, plus a free haircut and cut-throat shave at Mister Barber’s to be won.

Stefan Krause, Bournemouth Coastal BID Manager, said “Providing families with some festive fun, we hope the interactive ‘Go Bournemouth Coast’ augmented reality app will get more people out and about exploring our fantastic range of local businesses over the busy Christmas shopping season. By engaging customers in a fun and friendly way we aim to raise awareness for each business and to increase footfall across our trading districts.’’

Stefan, continues “We are thrilled to launch our new ‘Express Your Inner Elfie’ Christmas Campaign and prize competition. You can now start hunting for the twelve elves of Christmas and remember to watch out for useful clues and hints on our social media and the app. Good luck!’’

Participants will need to watch out for clues on the Coastal BID, Bournemouth Seasons social media pages as well as on the Go Bournemouth Coast App. Tips and hints on the elf locations can also be found on associated business pages.

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