eLFY Training celebrating their tenth anniversary
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A national training company based in Poole that specialises in the care and health & safety sector is celebrating their tenth anniversary. eLearning For You, now trading as eLFY Training, was established in 2007 to address the poor quality training on offer throughout the care industry. 

Ten years on and they are now regarded as the industry's leading care training specialist and one of the only companies in the UK to provide training on a blended basis.

Care industry specialists Rob Cousins and Chris Bialan initially set up sister company Affinity Care Group to manage care homes throughout the South East but soon discovered that sourcing a training company that understood the multi-faceted care industry was a problem. Having such diverse needs across the homes, Affinity originally sourced training from many different companies and found that the standard of training varied considerably so the compliance of the homes was tough to ensure.  As a result, they appointed a trainer to standardise the approach for the homes under their management.

As the Affinity brand profile and reputation within the care industry grew, they were approached to train outside the group, which led to the emergence of eLFY Training as a separate company. 

“From our frustrating beginnings, I am proud to say that we are now revolutionising training within our sector across the whole of the UK.  We have an ever-expanding list of companies and partnerships that we are working with to raise the standards of the care industry through training improvements.  All of our courses are researched and prepared by subject matter experts bringing a level of credibility and gravitas to every subject we teach” explained Rob Cousins, Managing Director of eLFY.

From a small team of just four initially, eLFY now has twenty-five staff that manage the training requirements – both online and face-to-face - for over two hundred clients who range from individual carers to national care groups.

“Through our continuing relationship with the Affinity Care Group, we can call upon a vast range of resources and we currently provide eLearning nationally for many clients including Sunrise Senior Living, Regard Group and Walsingham Support. We pride ourselves on working closely with their in-house teams to customise courses to suit their organisation’s needs.”

Earlier this year, eLFY Training announced a high profile partnership with national awarding organisation NCFE who have endorsed their eLearning courses, giving assurance that they are fit-for-purpose and follow good industry practice.

Hard work and determination from the entire eLFY team has seen them taking larger office space in the prestigious County Gates building on the Poole/Bournemouth boundary and their award-winning support division grow by a huge 30% over the past year alone.

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